I am Jade Mai, a creative marketing professional based in Singapore.

I build meaningful brand experiences and scaled business to a wider audience.

My work

Brand Building With Upside Motion: A Graceful Take On Fitness

Joining Upside Motion since 2015, I've helped the team to build Upside Motion from ground zero to an established local fitness brand with S$2.2m in revenue, servicing 23k clients and 3 central studios at its peak.

I designed exciting end-to-end brand experiences that add true lasting value, enabling projects to succeed and honest business to thrive.

Brand Building With Upside Motion
Branding, Brand Strategy, Brand Management
2015 — 2020

Brand Stories: Crafting An Authentic Visual Identity Beyond Your Brand Kit

I help people, brands and businesses communicate unique and inspiring stories behind themselves and their products.

Brand Stories: Crafting An Authentic Visual Identity Beyond Your Brand Kit
Content Creation, Digital Campaigns
2014 — 2020

Creating Conversations That Align, Connect And Engage People

I facilitate win-win collaboration for brands and create immersive offline experiences.

Creating Conversations That Align, Connect And Engage People
Partnerships, Public Relations, Events
2015 — 2020

Commissioned work

Goethe Institute's Sound of X: Uncovering The Hidden Symmetry Of The City

How can we reconnect with the spaces we live in, especially in the wake of the COVID-19 pandemic, which has forced people all over the world into isolation? Using sounds, noises and acoustics as the basis for urban re-imaginations, Sound of X: Fractal Diversity explored sonic environment of Ho Chi Minh City through the medium of video-soundscapes.

Goethe Institute's Sound of X: Uncovering The Hidden Symmetry Of The City
Art Direction, Videography & Production
2019 — 2020

Isolation: Redefining Fashion Images

"Isolation" is the result of my decade-long fascination with dream-like edges of the human psyche and what lies beyond. Inspired by the works of Edward Hopper and Gregory Crewdson, this series explore polarities of identity, progress and displacement in human society and has been showcased and sold at YellowKorner galleries all around the world. 

Isolation: Redefining Fashion Images
Art Direction, Photography & Production
2013

My experience

Upside Motion

Assistant General Manager

December 2020 — Present

Senior Marketing & Business Development

January 2018 — November 2020

Marketing Executive

March 2015 — January 2018

UNIFORM

Content & Communication

May 2014  — September 2014

Singapore Press Holdings

Photojournalist Intern

November 2012 — January 2013