Brand Stories: Crafting Authentic Visual Identity Beyond Your Brand Kit

Brands I've worked with
Hafizah Ghazali, Joseph Kwok, Lisa Von Tang, MadNest, KBLU Swim.

Content Creation, Digital Campaigns
2014 — 2020
Brand Stories: Crafting An Authentic Visual Identity Beyond Your Brand Kit

Hafizah Ghazali

Credits

DESIGNER: Hafizah Ghazali
PHOTOGRAPHY & ART DIRECTION: Jade Mai
MODEL: Philae (Basic Models) & Farhanah Omar
MAKE-UP & HAIR: Razinna Nuri

Hafizah Ghazali⇲ is a conscious womenswear label that seeks to provide contemporary and modest pieces for urban women.

"Negative space and minimal lighting was adopted to accentuate the sleek and elegant lines and minimalistic aesthetics of the collection while providing the focal point to the rich details of the traditional batik prints."

Eid 2015 collection is all about working polarities; plush pastels in contrast shades and contemporary relaxed silhouettes against the classic hand-printed Cirebon batik. Deeply inspired by her Javanese roots, Hafizah Ghazali sought to project a fresh amalgam of the traditional and the modern.

Above: Eid 2015 Lookbook & Campaign

Joseph Kwok

Credits

PHOTOGRAPHY, ART DIRECTION & DIGITAL ART: Jade Mai
FASHION DESIGN: Joseph Kwok
MODEL: Alex Lim
MAKE-UP: Dang Yen Ngoc
ASSISTANT: Quyen Rosie

Above: Joseph Kwok Graduate Collection 2013

K.BLU SWIM

Founder and creative director Lyn Rosmarin of K.BLU launched the brand in 2014 after realising there was a dearth of smaller-sized, fashionable swimwear that better fit petite Asian frames.

Women We Know series on the journal featured inspiring ladies to strengthen K.BLU’s brand identity and positioning as a swimwear brand for the modern Asian woman. While working at UNIFORM, I was responsible with photography assisting and image editing for the series.

K.BLU Swim⇲ is a line of fashionable women’s swimwear crafted from high-quality fabrics and governed by an Asian design philosophy.

Above: KBLU Swim Journal