Isolation: Redefining Fashion Images

"Isolation" is the result of my decade-long fascination with dream-like edges of the human psyche and what lies beyond. Inspired by the works of Edward Hopper and Gregory Crewdson, this series explore polarities of identity, progress and displacement in human society and has been showcased and sold at YellowKorner⇲ galleries all around the world.

Art Direction, Photography & Production
2013

Above: ISOLATION I

Credits

PHOTOGRAPHY & ART DIRECTION: Jade Mai
DIGITAL PROCESSING: Khuyen Vu
CREW MANAGER: Le Hoang
SET DESIGNER / LOCATION MANAGER: Kelly Hoang
LIGHTING ASSISTANT: Coi Ke Cong Minh
STYLING ASSISTANT: Do Minh Hoang
MODELS: Trang Thuy Nguyen; Huong T. Tran, Jack Kzack; Thuy Nguyen; Phan Nha Trang; Quang Ngoc, Kelly Hoang; Su Ket;
MAKE-UP: Celina & Kelly

"Sourcing her inspiration in the works of Edward Hopper and Gregory Crewdson, for her series Isolation, Jade Mai focused on the phenomena of alienation and isolation that weigh heavily on our contemporary society."

In dark and remote settings, she thus highlights the solitude of elegantly dressed men and women. Their disoriented or pensive attitude creates a certain ambivalence that gives the spectator's imagination free rein. Frozen in a bluish light, her characters are highlighted through powerful chiaroscuro, which considerably increases the dramatic tension of the scene. The artist's experimental approach in this behavioural study of humankind confers both visual and psychological potency to her photographs, which thus acquire real autonomy. In this way, they oppose the usual representations in fashion photography, which all too often repeat the codes of an idealised and inaccessible world.
- YellowKorner⇲

Isolation: Redefining Fashion Images

Above: ISOLATION III

Above: ISOLATION V